LEONÍ  LA LUZ

Hi! I'm Leoní La Luz, I am a designer, researcher, and creative.

I am a recent graduate from Syracuse University and am eager to leave my mark on the world!

Leoni La Luz Santiago Fink

Designer, Researcher, & Creative

My Creative Journey:

Topic & Problem

Watch my creative journey come to life…

Everything begins with an idea… from out of the box impossible to over done and ordinary, no idea is too dull! I use my imagination and observations to look at the world upside down and sideways to unleash my creativity and inspiration.  But to succeed with the idea it is crucial to frame a problem statement… I like to brainstorm ideas through an outside perspective: by creative thinking, collaborating, and conceptualizing the idea in the real world.

research

Research is the stage where I find myself in a love/ hate relationship with my idea. This is when a plan becomes my best friend, ‘plan the work, work the plan’. Using any and all types of research, I hope to understand the topic inside and out. At times I tend to get lost in the topic, losing touch with reality and creating mind maps exploding with information, insights, and possibilities.

synthesis & Sensemaking

Once the idea has been framed, developed, and taken apart, it is time to put the pieces back together. This is when my creativity and imagination meet with organization and interpretation. Collecting, separating, and organizing all insights create outlets of possibilities and evidently extract the light within the darkness.

ideate & iterate

Bend, blend, and break! This is the time to discover what is possible! Considering the problem, insights, possibilities, and discoveries and turning them into tangible concepts. This is the time to get messy… I love to sketch, doodle, build, take apart, play, etc. with my ideas to visualize and imagine them within the real world. And implementing testing strategies and a lot of feedback! Collaborating with others for their feedback is crucial for creating something that is suitable for both the user and the longevity of our planet.

implement

At the end of the creative journey marks the time to tell the story of the idea… finding its right place within our world. With the development of strategies for implementation, tangible deliverables, and a purpose one is able to create a brand. Encompassing everything from the initial idea into a full fledged project, leaving its mark! I take a step back and appreiacte myself and this journey and remember that even within the darkness there is always light.